What is a 'territory'?

When you become a Jasper’s franchisee you will be allocated your own exclusive territory: an optimised area in which you will operate to grow your business. No other Jasper’s franchisee can trade in your territory. We work with a specialist mapping company to define a territory that contains sufficient business opportunity for you to achieve the figures you deserve. Your Jasper’s territory will be based around the following criteria and more:

  • Density of companies in the area
  • Number of companies with more than 20 employees registered at the site
  • Turnover of companies
  • Industry type and sector
  • Customer propensity to buy


As your turnover grows, your MSF as a percentage drops and more opportunities to build your catering empire will arise.